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Edition:
2nd
Item Status: FOR SALE
Price:
$20
Located in:
Auckland
Subject / Topic:
Business ManagementCondition:
Used
Cover:
Softcover
Publisher:
Prentice Hall
1999
Delivery Options:
Pick-up only
Postage costs additional
Description:
There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm.
Country of Publication:
United Kingdom
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