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  • marketing_comms

Item Status: FOR SALE

Price:

$20

Located in:

Auckland

Subject / Topic:

Business Management

Condition:

Used

Cover:

Softcover

Publisher:

Prentice Hall

1999

Delivery Options:

Pick-up only

Postage costs additional

Description:

There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm.

Country of Publication:

United Kingdom

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229

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